UK set to boost Mexico following tourism MoU

On July 26, 2012 by MexicoToday

Submitted by MexicoTodayon Tue, 2012-07-10 21:42

Tue, 2012-07-10

Mexican tourism is expected to receive a huge boost following a memorandum of understanding (MoU) between tourism agency VisitBritain and the Mexico Tourism Board that was signed last week.

Trade & Investment Minister Lord Green has welcomed the agreement which will see the UK and Mexico develop tourism initiatives with an emphasis on luxury travel, adventure, nature, beach, sport and cultural tourism.

“I am delighted the UK and Mexico are committed to increasing tourism,” Lord Green, who accompanied Prime Minister David Cameron to Mexico last week, said.

“I would like to see more British tourists visiting this wonderful country which has world heritage sites, biosphere reserves and rare wildlife, as well as beaches. I also look forward to seeing many visitors from Mexico this summer at London 2012.”

Mexico and Britain have been increasing synergies over the past few years, with Mexican culture gradually influencing the British Isles. The UK is now one of the top ten overseas destinations for visitors from Mexico. Around 78,000 Mexican tourists visited the UK in 2011. Last year, an estimated 300,000 UK tourists visited Mexico.

In 2011, the value of tourism to the UK was around £31 billion. International tourism in Mexico brings in more than $1 billion per month. In 2010, 22 million tourists visited Mexico from around the world and it was ranked 10th globally in terms of international visitor arrivals.

The memorandum of understanding was signed in Mexico City by Christopher Rodrigues, Chairman of VisitBritain, and Gloria Guevara Manzo, the Mexican Minister of Tourism and head of the Mexico Tourism Board.

Christopher Rodrigues said that tourism was part of the plan to deliver an economic legacy.

“Tourism is an industry that can deliver growth and jobs to both Mexico and Britain, at a time when the global economic environment looks challenging,” he said.

“Latin America is of increasing significance to Britain as we look to deliver an economic legacy from the global showcasing that will result from hosting the Olympic and Paralympic Games.

“We look forward to working closely with the Mexican Tourism Board to share key insights which will enable us to build on a Mexican inbound industry which is worth £57 million to the UK economy each year.”

This news comes following a host of upmarket Mexican restaurants which have successfully established themselves in the UK. Restaurants such as Wahacca, Benito’s Hat and Mission Burrito have helped build a surge in popularity of Mexican food in Britain by bringing authentic Mexican spices and flavours to the UK. Last year, Mexico’s cuisine became the first national cuisine to be awarded cultural heritage status from the UN.

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