North American Meetings Industry Leaders Gathered in Mazatlan to Share Expertise and Best Practices with Mexican Executives

On November 22, 2012 by MexicoToday

On November 4-6, 2012, North American meetings industry leaders who are also members of thePCMA North American Advisory Board, gathered for the 5th Annual PCMA North American Advisory Summit 2012 held at the Mazatlan International Centre in Mazatlan, Mexico. To watch our MexicoToday exclusive coverage, click here for photos on our Flickr channel, and click here for our video wrap-up on our YouTube channel.

Joined by local government representatives, PCMA’s president and CEO Deborah Sexton announced during the closing ceremony that the 2013 conference will take place inPuebla,Mexico.

At the nearly 100,000 square feet venue, Mexican meetings industry representatives heard from theAdvisory Board members, such as Barry Smith of Metro Toronto Convention Centre and Robert Lander of Austin Convention and Visitors Bureau, about the latest on successful business practices in the meetings industry.

During a panel discussion on the opening day, key representatives discussed the importance of educating the world onMexico’s continued development in recent years and highlighting advantages of selectingMexicoas a meetings and travel destination. They suggested that delegates focus on features such asMexico’s proximity to theUnited States, the government zero-tax incentive, all-inclusive resorts, diversity among various states, a rich culture and welcoming people, among the key advantages in selectingMexico.

Experts also gathered with delegates in small groups to address current issues within the industry and possible solutions. Through strategic collaboration and consulting sessions, the participants searched for ways to further enhance the sector inMexico and promote it as a top attraction for business travel in a competitive market.

Continue reading about the North American Meeting Industry Leaders gathering in Mazatlan at!

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